Articles (mostly) on marketing, brand storytelling and copywriting

Sophy Dale Sophy Dale

How to get a book deal for your non-fiction book

You might think that step one in getting a book deal is to write your book, but you’d be wrong. So, what DO you need in place to get a deal? Here are the 3 main elements you’ll need, plus the step by step process to make it happen.

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Sophy Dale Sophy Dale

Street team marketing for authors

Your street team is a group of fans of your work who commit to actively promoting your book.

How do you create your own street team? Read on to find out.

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Sophy Dale Sophy Dale

5 Book Marketing Strategies I recommend to non-fiction authors

Along the way, these strategies will help you to get to know your customers and their problems better, grow your audience, increase your visibility and authority and create new relationships with your peers, leading to all kinds of new opportunities for you and your business beyond book sales.

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