Articles (mostly) on marketing, brand storytelling and copywriting
How to use Interact to create a quiz for your business
Quizzes hook our curiosity, which means they have a high opt-in rate. I’ve been interested for ages in the idea of creating one - and have finally done it. These are the steps I followed to set mine up.
Collaboration: the secret sauce of relationship-based marketing
Discover how coaches, consultants, and therapists can grow their business through relationship marketing, collaboration, and community—without cold outreach or social media burnout.
How to Build a Steady Stream of Clients Without Social Media Burnout
Exhausted by social media? Discover how relationship-based marketing and referrals can grow your coaching or therapy business—without the constant content grind.
The 5 Biggest Myths About Referral Marketing (And What to Do Instead)
Still think referrals just happen “by chance”? Let’s unpack the biggest myths about referral marketing and learn how coaches, consultants, and therapists can attract clients with ease.
Referrals: A Powerful Marketing Strategy for Coaches, Therapists and Consultants
Referrals convert 4x better than other leads. Discover why referrals are the easiest, most sustainable way for coaches, consultants, and therapists to grow a thriving practice.
Relationship-Based Marketing for Coaches, Consultants & Therapists: How to Attract Clients Without Feeling Salesy
Discover how coaches and consultants can attract clients through relationship-based marketing—without feeling salesy. Build trust, grow authentically.
The neuroscience of emotions
Decision-making is a much less rational process than you might think.
Case Studies: How to tell your business story to build trust & emotional investment in your work
The nuts and bolts of how to research and write a case study that sells.
Top 10 reasons to use case studies in your marketing
Reasons #5, #8 and #10 are the most important.
A storytelling hack that works
One way to ensure that your story is a STORY and not just an anecdote.
The best marketing strategies for coaches, therapists, consultants (& other service providers)
Spoiler alert: it's probably not a surprise that I favour relationship marketing as your primary marketing strategy.
Taking the pressure off selling: a reframe
What gets in the way for you when it comes to selling? If it’s self-doubt, here’s a useful reframe.
How to sell ethically, without manipulating your buyer
How to write an effective ethical copy without being pushy or manipulative.
How to write a sales page - the basics
Writing a sales page doesn’t have to be overwhelming. Follow a simple structure and some basic rules and it will all fall into place.
7 reasons why my background as an editor makes me a better messaging coach
The different path you’ve taken may be your greatest strength.
How to get a book deal for your non-fiction book
You might think that step one in getting a book deal is to write your book, but you’d be wrong. So, what DO you need in place to get a deal? Here are the 3 main elements you’ll need, plus the step by step process to make it happen.
How to write a book proposal (with template)
The complete step-by-step guide to everything that needs to be included in your Book Proposal, so you can get a book deal for your non fiction book.
Street team marketing for authors
Your street team is a group of fans of your work who commit to actively promoting your book.
How do you create your own street team? Read on to find out.
5 Book Marketing Strategies I recommend to non-fiction authors
Along the way, these strategies will help you to get to know your customers and their problems better, grow your audience, increase your visibility and authority and create new relationships with your peers, leading to all kinds of new opportunities for you and your business beyond book sales.