Unforgettable
Standout website copy for the next level of your business.
Become the only choice for your ideal clients.
Good messaging is sticky. It puts your secret sauce into words, conveying your difference, your credibility, and the value you offer.
When you get your messaging and positioning right, you go from being a commodity, one of many nutritionists/somatic coaches/consultants to the only one your ideal client wants to work with.
Good web copy sounds like you, is grounded and authentic, and also gets inside your ideal client’s head, so they start saying, “It’s like you’re talking directly to me!”. You’re creating connection, building trust and driving sales 24/7.
Want web copy that sells for you while you sleep? Get Unforgettable.
Julie Livingston | PR Consultant
“Sophy's a wonderful writer and editor. She's terrific at capturing voice and tone; her writing is very accessible and warm, and she’s a delight to work with.”
You don’t need to already know exactly what your message is, or how to express it - we can unlock it together. All you need is that sense (however elusive it might feel) that you have a unique perspective to share.
The whole process, including a week for pre-work, takes just three weeks.
Ready to be Unforgettable? Read on…
Kerstin Martin | Calm Business Educator
“Doing Unforgettable with Sophy was one of the best investments I ever made into my business.
I gratefully received the media kits that Sophy created for me – they helped me pinpoint what I am all about and I love having a professional media page that I can now direct people to.
Furthermore, Sophy helped me improve the story on my About page so now it reflects my unique take on the Calm Business approach, and we came up with a course name together that I adore. Sophy is not just an outstanding expert at messaging, she is also a highly skilled business coach, which is a powerful combination that allows her to help people at any stage in their business.
After working with Sophy I have a lot more clarity about the new direction of my business, and how to put it into words.”
Your stories hold your power
Hey there, I’m Sophy. I’m an editor turned messaging coach and copywriter.
These days I work with coaches, consultants and creatives - but in my former working life I spent twenty years working as a writer and publisher. I know how stories work from the inside out.
I’m here to help you get clarity on your messaging, marketing and direction in a way that acknowledges all of you and brings your diverse talents together.
I write values-driven, empathy-led copy, informed not only by my love of stories, but also by my understanding of buyer psychology. I’m also a business mentor alongside my copywriting work, so you’ll get a good helping of strategic thinking and marketing ideas included in our work together too.
In Unforgettable I’ll tell your story, so you can go from hidden gem to big deal.
Here’s exactly what you come away with after our time together:
Grow your reputation and make stellar first impressions, with memorable and meaningful copy for your six most important web pages (Home, About Me, My Approach, Services Overview, Sales Page and Contact)
New messaging and positioning to reflect the evolution of your business
Your choice of one of these extras - a new LinkedIn profile that builds your authority and dials in your positioning as an expert; OR a nurture sequence of 4 emails to welcome new subscribers to your newsletter; OR pitch-ready bios of varying lengths - get Media Kit copy, with short (50 word) and longer (150 word plus) versions of your bio
A story bank - I’ll edit 3 unique-to-you stories (which will emerge out of our work together).
Your 3 core topics - you can use these as discussion topics on podcasts or as signature talks, or workshop topics, or as the basis for SEO-friendly ‘pillar posts’ on your blog
Coaching to help you work through the inevitable issues that come up for all of us when we approach a new level of visibility (I qualified as a Relational Dynamics coach way back in 2009)
Christy Price | Web Designer & Squarespace Educator
“Sophy is one of those people who exudes a sense of calm… I always feel myself relax when working with her. She’s also a phenomenal website copywriter.”
How does Unforgettable work?
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Reflection Questions & Pre-work
I’ll send you some reflection questions for you to respond to and I’ll also need details of your current offers, testimonials, intake forms, and we’ll need to set up my interview with one of your former clients.
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Our First Call
This will be a deep-dive into your messaging, brand values, tone of voice and the stories at the heart of your business. This call, combined with the pre-work, should give me everything I need to capture your voice and personality in your web copy.
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Customer Research
I’ll have some questions for one of your favourite former clients so that I can get more of an insight into what makes you special and also capture ‘voice of customer’ language to use in your copy in order to resonate with your ideal clients.
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The Writing Cave
Once I’ve got everything I need to begin, I’ll disappear into my writing cave for around 5 days, in order to produce first drafts of your web copy, plus your chosen ‘extra’ ( e.g. your LinkedIn bio.).
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Deadline & Review Day
I’ll hand over my first drafts to you by our agreed deadline and then you will have a day to get back to me with your comments and suggestions. Then we have a 60-minute meeting to go over your notes.
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Revisions and handover
I’ll make any tweaks needed to the copy on the basis of your comments and our call.
I’ll hand over the finished copy to you, ready for you (or your designer) to transfer to your website.
“I had an amazing experience working with Sophy.
She is such a talented copywriter and so much fun to work with, you should definitely work with her! I appreciated her deep understanding of the online business space, because she immediately got what I was trying to do with my offer, and we could focus on how best to present it to my audience.
Because Sophy also values ethical and inclusive marketing, our discussions were so productive — I could share my ideas freely and get helpful feedback instead of getting stuck explaining why I don't believe in certain marketing and sales strategies (like I've done in the past with other coaches). It's so refreshing to get to collaborate with someone who values transparency and clarity over misleading jargon..”
Danbee Shin | Mentor to Web Designers
Jen Johnson | Coach, Therapist & Meditation Teacher
“Sophy is outstanding at what she does. I would highly recommend her services to anyone who wants to create a more heartfelt marketing approach for their business.
Since I followed Sophy's guidance, I'm attracting more of my ideal clients, and when they call, they even tell me they relate to specific things I've expressed in my web copy.”
Frequently Asked Questions
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Service-based business owners, such as coaches, with high-touch, 1:1 or small group programmes. I’ve worked on messaging and copy with leadership coaches, nutritionists, massage therapists, public speaking coaches, content writers, web designers, business coaches, systems consultants, artists, meditation teachers, PR consultants, educators, health coaches and money coaches.
If you have a business which requires people to open their hearts to you in some way, then my approach should be a good fit for you. If, on the other hand, you manufacture widgets, or you’re a consultant who is tendering for big government projects, this won’t be the right fit.
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Yes - as described above. If you want extra pages, let me know before we begin and I can give you a new price, depending on how many extra pages you need.
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If you think this is just what you’ve been looking for, the first step is to book a consult call with me to check that we’re a good fit. I can usually get started within a month.
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Two weeks, plus at least one week beforehand for pre-work - we’ll focus mainly on your core messaging in the first week, and once we’ve got that dialed in, I’ll disappear into my copywriting cave, and you’ll get your new copy by Tuesday or Wednesday of week 2 - then we have two-three days to fine tune that copy before signing off and celebrating!
Sharon Newsom | The Qurious Effect
“Sophy excels at being supportive, believing in her clients and allowing them to feel heard.
"I would absolutely recommend working with Sophy. I very much appreciated her approach to marketing being different from yelling from the rooftops to get attention. And her copywriting skills are spot on!"
If this sounds good, here’s how to get started…
The next step is simple - just book a call with me to be sure we're a good fit and that Unforgettable is the right move for you at the moment.
If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we’re not a perfect fit, I’m happy to share other resources to help you get what you need.
And if you have any questions you’d like me to answer in the meantime, I’m very happy to answer them - just drop me a line at sophy@sophydale.com.