Top 10 reasons to use case studies in your marketing
Case studies are powerful and versatile tools for marketing, sales, research and evaluation purposes. Here are the top 10 reasons for purpose-led businesses to use them:
Increase brand awareness, credibility and authority and demonstrate your expertise in detail, so that it’s easier for new customers or supporters to trust you.
For purpose-led organisations, show your brand values in action, so that you dispel any ideas of greenwashing.
Create an evergreen asset for sales purposes- so that you have a cache of motivating case studies that can help with objection handling.
Use storytelling techniques to engage emotions so that you can help people to decide to buy.
Simplify complex ideas with memorable stories - that also allow you to demonstrate the nuance of your offering and differentiate it from competitors.
Case studies are highly shareable on social media and they’re easily repurposed into blog posts and newsletter content.
They’re not just for customers - they can demonstrate results to other stakeholders.
They help people picture themselves using your services so that they can quickly make a decision to buy or invest.
They’re incredibly versatile - so they can be used at every single stage of the sales & marketing process, from initial lead generation to sales, onboarding, nurturing or upselling.
Your stories are unique to you, which means that no competitor can steal or fake them.
There are lots of other reasons to use case studies - for instance, they’re one of the best ways to demonstrate social proof, especially for brand new services, where you may not be able to show big metrics or lots of reviews. And if you optimise your case study for Google, it’ll help you show up via organic search so you can stop paying so much for ads.
With all these benefits, it’s no surprise that a 2022 report by the Content Marketing Institute found that 73% of the most successful marketers use case studies. You can find out more about how, when and why to write case studies here - and if you’d like to explore hiring an expert to create case studies for you, it’s easy to set up a free consult call.