Articles (mostly) on marketing, brand storytelling and copywriting
The single best marketing strategy for your non-fiction book
Word-of-mouth is king when it comes to book sales, so ignore it at your peril. But you can start building word-of-mouth success much earlier than most authors realise.
What is an author platform and why do you need one?
Your author platform is the sum total of your authority and visibility. It’s not synonymous with your social media followers - they are simply one element that forms part of your overall platform.
An unexpected marketing superpower: connection & belonging
Unconventional marketing advice: write a non-fiction book that is centered around connection, storytelling and belonging.
A different kind of writing workshop: virtual co-working for writers
Balance short daily writing sessions with longer co-working sprints to get the most out of your writing.
How to set up your own mastermind group
So, you’re sold on the benefits of a Mastermind group. How then do you go about setting one up?
How does a mastermind work?
A mastermind, at its simplest, is a group of people who come together to meet regularly to support one another.
The benefits of being consistent - and how joining a mastermind can help
Solving the puzzle of creating consistency in your business.
How to find a mastermind group
If you definitely want to be in a Mastermind group and you don’t want to set it up yourself, how do you find one?
The most surprising strategy for business growth
Growth doesn't come from knowing exactly what you're doing - we grow most during periods of uncertainty, discomfort and confusion.
Make writing so easy that you can't fail
The key is to make it so easy that you can't say no
Build your habit by building in rewards
If you want to write regularly, build in mini-rewards
What works to sharpen your web copy: 5 easy-to-implement tips
5 top tips for writing compelling web copy
How to build a regular writing practice - 12 simple tips
12 tips to help you start writing every day.
The Invitation: How to write a good Home Page
How to write a homepage for your website that makes prospective clients want to find out more about you and what you do.
How to write a great About Me page
Your About Page is your golden opportunity to get personal, so you can explain what makes you different.
Voice of Customer Research - your secret weapon
How exactly do you go about putting yourself in your customer’s shoes?