Relationship Marketing Mentorship
Expand your ecosystem to transform your business
Start running a business where social media is an optional extra and marketing feels like hanging out with friends…
You’re so tired of the content creation hamster wheel.
You want a business in which marketing feels organic, built on human connection, where you can show up as yourself. Cosy 1:1 or small group conversations, instead of feeling like you have to get out there with a megaphone, yelling about your work.
You already get some good word of mouth clients, and there’s a small group of people who love what you do and will go out to bat for you and share your work with others - but how do you translate that into a steady stream of new clients? Like most sensitive people, you have a lot of feelings about how often you contact others, and how to promote what you do without being smarmy or pushy. You need to find a sustainable cadence for keeping in touch with the right people without worrying that you’re being annoying.
Find the partnerships that will create an ecosystem of mutual support for your business.
This programme is for experienced entrepreneurs who are clear on their niche. (If you feel you need support clarifying your niche and messaging, check out Unlock Your Message).
We’ll work out exactly which kinds of relationships and collabs would really move the needle in your marketing. And then I’ll help you go out there and pitch for them.
When you find your perfect fit collaborators, everything will become easier in your marketing. You’ll be put in front of audiences of your ideal clients - and you’ll be enjoying the ‘halo effect’ of their trust in your host.
These people aren’t finding you amongst hundreds of others in a Google search - you’re being presented as an authority in your field, and a valued connection of a person whose opinion they respect, and they get a chance to experience a taste of how you work (via your interview/workshop/guest post) - all of which makes you their go-to first choice for support.
At the same time, you’ll be deepening your existing relationships and network, getting to know other business owners better - creating the kind of long-term business support network that will transform how you market and how your ideal clients find you.
Ellen Line | Roar Healing
“I think something has energetically shifted because I’m seeing opportunities for connection all over the place!
I feel energized about this part of my business for the first time in a long time, and I can see how, now that I have a very clear and specific goal and some strategies behind it, I can better filter opportunities and connect with folks in a way that feels likely to help me meet my goals, instead of just randomly connecting with folks and then not knowing what to do about it or how to follow up. Wow!”
We can reimagine how we do marketing
Hey there, I’m Sophy. I’m a marketing mentor, copywriter and community-builder.
I work with coaches, therapists and creatives - helping them shift from the hyper-individual, mass-produced, 'give-to-get' marketing that’s common in the online world to marketing that's inspired by nature's 'Ecologies of Care' - organic, relational, sustainable, and deeply generative for all.
I can help you to break up with the algorithm and grow your business in a way that fully honours who you really are.
What my clients say about working with me:
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"Working with Sophy feels as if I have a supportive business partner on tap. Someone who understands my bigger vision, combines insight with a super practical point of view, and gives practical input that isn’t formulaic or based on what “should” be done. Sophy completely took into account not only my business needs but who I am as a person and what is likely to resonate with me and inspire me to take action.”
Jessica Uys | Coach & Facilitator
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"WOW! Sophy is pretty amazing -- think soul search + practical advice + integrity... She is substantive, no-nonsense, a deep listener and able to move people along when they feel stuck."
Kerstin Martin | Calm Business Educator
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"Sophy helps people promote their business in their own way, in a way that they don’t have to compromise their individuality, freedom and integrity. She helps people succeed by being more of themselves. Working with her was like a huge boost of confidence."
Michelle Ayn Tessensohn | The Way of Self Healing
Deeply supportive 1:1 mentoring
We’ll work together for eight weeks, so that there’s time to embed this new way of approaching marketing into your business, work out the kinks and ensure that you have support while you pitch for partnerships and opportunities.
My approach to our work together is collaborative and co-creative. We’ll have four video calls in our time together, but we’ll also be working together by writing, commenting in and editing our shared Google Doc, plus weekly check-ins for accountability (with opportunities each week to get my feedback on your pitches or copy).
For 8 weeks, whether you run a solo business or currently have a small team, you’ll also have your own thought partner - a business sounding board, someone to bounce ideas with, who can reflect back to you what’s working and what’s not.
My clients say I take exquisite care of them while we work together, that they feel very supported and that I’m a deep listener. If this sounds like what you’ve been looking for, read on.
Here’s how the mentorship works:
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Reflection Questions
After you’ve booked your mentorship, I'll send you a document with reflective writing prompts, to make sure I have the context and detail I need to help put together a strategy that works for you This is a big piece of work - but it's crucial for us to have the foundation of what sets you apart.
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1:1 Calls
In these Zoom calls (four over the 8 weeks of the mentorship), we’ll create a relationship marketing strategy that is 100% tailored to you, then keep tweaking it as the weeks go by.
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The Follow-up
You’ll be getting support via our shared Google Doc, plus regular emails and check-ins and a weekly opportunity for feedback on your pitches, emails or sales copy. You can ask ALL your questions about how exactly to frame partnerships or phrase a request.
After our time together:
you’ll have a series of new partnerships and collaborations underway. Together we’ll have hand-picked up to 20 ideal collaborators for you and you’ll have had my support with the whole of the research, pitching and collaboration-planning process.
you’ll be in regular touch with people in your network, deepening your relationships and finding win-win ways to support your fellow business owners
you’ll feel more confident about approaching new potential partners and your marketing will feel really aligned with your values, service-oriented rather than salesy
you’ll have tested different ideas for various types of collaboration and will have a clear sense of what works best for you
Your Investment:
8 weeks of your time + £1,500
Or 2 payments of £750
Convert to your own currency here.
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Christina Paul | Zeoni Creations
“I would ABSOLUTELY recommend working with Sophy! I got accountability and clarity, confidence and practical steps.
Her expertise covers so many important areas, from time and energy, to growing sustainably and authentically, to brand clarity, voice, story etc...
I think the reason I choose her over others is that inherent trust I feel, and the fact that she’s not just an empathiser and cheerleader, she always offers really practical nitty-gritty tips and strategies that I would have overlooked or am just not naturally wired to implement by myself. So I think she’s a particularly good fit for people with a lot of heart but who might need some grounding and practical support when it comes to executing their dreams.”
Frequently Asked Questions
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Service-based business owners, such as coaches, with high-touch, 1:1 or small group programmes, who have been in this iteration of their business for at least a year. I’ve worked with leadership coaches, nutritionists, psychotherapists, massage therapists, public speaking coaches, content writers, web designers, business coaches, systems consultants, artists, meditation teachers, occupational therapists, PR consultants, educators, health coaches and money coaches.
If you have a business which requires people to open their hearts to you in some way, then my approach should be a good fit for you. If, on the other hand, you manufacture widgets, or you’re a consultant who is tendering for big government projects, this won’t be the right fit.
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If you’re confused about your niche, or how to draw together disparate threads in your work, you’d be better off with my Unlock Your Message programme. This programme is for people who are clear about what the heart of their work is, their issue is in spreading the word about what they do.
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I won’t write full pages of web copy for you in this programme, but we will work on specific language that you will use across your website, social media, in pitches and in podcast interviews, etc. If you want me to write your copy for you, I can do that in Unforgettable.
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If you think this is just what you’ve been looking for, the first step is to book a consult call with me to check that we’re a good fit. If we decide to go ahead, I’m usually able to book new clients in for the following month - but if you’re in a time crunch, let me know and we’ll see what we can do.
What’s it like to work with me?
“I loved how Sophy managed to make suggestions which pulled together several threads of ideas I’d already had and turned them into something spectacular which plays firmly to my strengths. I also liked how she pointed out strengths in my business which I hadn’t even realised were there.”
Eli Trier
“I absolutely loved working with Sophy. From the first moment in our discovery call, I felt comfortable, connected, supported, seen, cared for, and confident in not only her abilities, skill and know-how, but also her connection to and care for me as a whole person. The Voxer support was fantastic, and the investment was 1,000% worth it.”
Ilana Beigel
If this sounds good, here’s how to get started…
The next step is simple - just book a free consultation call with me to be sure we're a good fit and that the mentorship is the right move for you at the moment.
Before we speak, I’d like to know a bit about you and what you’d like to get out of working with me, so when you book your call, I’ll be asking some questions as part of the booking process.
At the scheduled time for your consultation call, we’ll use the opportunity to make sure we’re the perfect fit before you commit.
If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we’re not a perfect fit, I’m happy to share other resources to help you get what you need.
And if you have any questions you’d like me to answer in the meantime, I’m very happy to answer them - just drop me a line at sophy@sophydale.com.