Fractional CMO
When you can’t see the wood for the trees in your marketing, work with a trusted thought partner to find a clear path.
If you don’t need a full-time marketing employee or a full-service agency, a fractional CMO might be just right for you. Only pay for the time you need and get high-level advice (plus execution if you want it) from someone who really cares about your business (but won’t take 50% of your equity!).
People have different reasons for wanting fractional CMO support, but here are some common ones:
You don’t love marketing and don’t want to have to focus on it - but you recognise that it’s critical for your overall business success.
You do enjoy marketing, but you’re too busy with client work to have time for it - you want to know it’s being handled by someone you can trust.
You want to tap into a specialist skill-set. I’m a marketing all-rounder, but I have particular expertise in messaging, storytelling, Voice of Customer research, community-building and relationship-based marketing.
You want a thought partner - a deeply supportive coach and mentor who will gently challenge you to think differently or consider new perspectives.
You want flexible support, that you can buy in as and when you need it.
You don’t want to pay huge day rates to an agency, but you don’t want to have to hire lots of different specialists either.
Get an expert’s eyes on your business.
What kinds of things can a fractional CMO help you with?
You might want the coaching/strategy-only version of my CMO work - we meet once a month to prioritise marketing tasks, set strategy and hold you accountable for what you said you were going to do last month.
Or you might want the coaching/strategy + done-with-you support version, where you get my detailed feedback on specific pieces of copy/content/pitches etc.
Or you might want the coaching/strategy + implementation version, where I also produce:
Blog and/or social media posts and/or newsletters
An email welcome sequence or launch sequence
New website or sales page copy
Brand storytelling work
Content repurposing
Social media management
Voice of customer/competitor research
Pitching for podcasts, workshops, summits etc.
Support to develop a book or book proposal
Messaging for a new service or a pivot in your business
Sarah Braun | Web designer
“I would absolutely and unhesitatingly recommend working with Sophy. I got exactly what I was looking for: someone who understood me, who grasped my vision easily, and who was able to give me tips and thoughts that were helpful and that I hadn't yet thought of myself.
Also, I got much-needed validation for my ideas. Sophy’s business style, personality, and specialized knowledge are what set her apart. I had zero interest in working with those "ladyboss" business coach types. I needed someone to talk to who would understand me and my approach to being alive.”
I’m here to help
I have more than two decades of experience in running my own businesses and qualified as a Relational Dynamics coach back in 2009. I have worked with business owners all around the world, from the USA to South Africa, the UK, Portugal, Canada, France, Singapore, Hong Kong and beyond.
My expertise spans copywriting, messaging, brand storytelling, community-building, customer research, social media management and relationship-based marketing.
Fractional CMO support options
Choose between three different levels of support: standalone coaching/strategy sessions vs coaching + done-with-you support vs coaching + done-for-you support.
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Standalone coaching
This is where you get me as a high-level thought partner, helping you think through your priorities and overall marketing strategy, without any implementation element.
One coaching session/month (+ Voxer voice messaging support); 3 month initial commitment; £250/month
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Coaching + DWY
Here you get everything in Option 1 plus what I call collaborative copywriting support. You get prompts, templates and copyediting support from me and as much feedback as you want on emails, pitches and any other writing you do for your business.
Starts from £500/month.
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Coaching + DFY
Everything in Option 2, plus my Done For You support, writing web copy, newsletters, email launch sequences, etc. etc. This option is for you if you’d love to have a copywriter on staff for a few months, updating your web copy, writing a new nurture sequence, etc., etc.
Starts from £1,000/month.
Or, if you don’t need retainer support, contact me to ask about one-off projects. These might include a web copy update, a new sales page, a new email welcome sequence or sales sequence - or something else altogether. It’s hard to give good pricing guidelines when projects can vary so much, but to give you an indication, a new sales page is likely to come in at around £1,000.
We can also arrange to do a one-off coaching/strategy call (£300, includes a pre-work questionnaire to make sure we make the most of our time together, a recording of the call and a week of email support for accountability, cheerleading and follow-up questions). Again, drop me a line if you’d like to set this up.
“Every session with Sophy provides me with renewed focus and clarity around the next steps required to move my business forward. I've been able to clarify my target and my message and to create a website that hits the right note. And our ongoing sessions have meant that I've been able to sharpen my strategy and focus on the specific steps required to achieve it.
I would absolutely recommend Sophy's services. Working with her feels as if I have a supportive business partner on tap. Someone who understands my bigger vision, combines insight with a super practical point of view and who keeps me on track with my goals.
I got practical input that wasn’t formulaic and wasn’t based on what “should” be done. Sophy completely took into account not only my business needs but who I am as a person and what is likely to resonate with me and inspire me to take action.”
- Jessica Uys | Leadership & Enneagram Coach
If this sounds good, here’s how to take the next steps…
Firstly, book a free no-pressure consultation call with me to be sure we're a good fit and that hiring me is the right move for you at the moment.
Before we speak, I’d like to know a bit about you and what you’d like to get out of working with me, so when you book your call, I’ll be asking some questions as part of the booking process.
At the scheduled time for your consultation call, we’ll use the opportunity to make sure we’re the perfect fit before you commit.
If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or if we’re not a perfect fit, I’m happy to share other resources to help you get what you need.
And if you have any questions you’d like me to answer in the meantime, I’m very happy to answer them - just drop me a line at sophy@sophydale.com.