Copy Clinic
If your web copy doesn't seem to be quite hitting the mark for your ideal clients, collaborating with an expert can change all that.
Or, if you’ve written new copy for your site, this is an opportunity for detailed feedback from a professional copywriter, so you can make sure it’s all on point.
Make your words matter.
Your website is your stake in the ground, your business’s home on the internet. Make it count.
Get an expert’s eyes on your web copy.
People have different reasons for wanting a new set of eyes on their copy, but here are some common ones:
You're happy with your overall copy and brand voice, but you want to check for consistency in tone and to make sure each element of your site is as engaging as possible.
You're contemplating a rebrand and want to know what to keep from your existing copy.
You're experimenting with a new audience and want to be sure you're finding the right tone that really resonates with them.
You're raising your rates and want to make sure your site is as polished and professional as possible.
You want to learn more about how to write in a way that will help your business grow.
How do you know if Copy Clinic is right for you?
Here are some of the reasons you might want to sign up:
You want to find out what small tweaks an experienced copywriter and brand voice strategist could make to your copy to take it from good to great.
You want some fresh ideas for specific messaging and copy for each of the main pages of your site.
You'd like feedback on the user experience of navigating around your site, with tips to help it flow better.
You're intrigued by the idea of using more stories in your copy but not sure where or how to start.
You need your copy to draw in the people you most want to work with. If instead potential clients are getting distracted by one of the 20 other tabs they have open and drifting away, you know it's time to tweak or rewrite.
Sara Duigou | Somatic coach
“Before I started working with Sophy I was getting myself in a tangle with rewriting web copy and I wasn't sure why. I felt like I was going round in circles and not really getting to the point and also falling into over-explaining what I do.
I really enjoyed the process - it was like a sneaky way into it that kept my creativity flowing and it felt like it tapped into my enjoyment. I feel like I’ve untangled myself and I’m excited to share my web copy now.”
I can help
As an experienced copywriter and messaging coach, I won’t just tell you the symptoms of what might not be working in your web copy. Instead, you get a diagnosis of what’s behind any problems I uncover, plus a prescription for how to make it better.
Here's what using the right copy can do for you and your business
Help you connect with potential clients and customers on a deeper level.
Make your business instantly memorable.
Showcase what differentiates you from your competitors.
Save you from awkward and pointless sales calls or free consultations with people who are a bad fit for you.
You don't have to lean on pain points - your potential clients will be inspired by what you can do for them.
Terri Connellan | Writer & Coach
“I appreciate the encouragement and positive feedback and the tips for edits and change all made perfect sense.”
Olwen Wilson | Writer & Creative Facilitator
“Your feedback was very helpful and you got right to the part that I was wondering about...”
What do you get?
A screenshare video talking you through your copy pros and cons, so you’ll know what works and what needs tweaking.
Discussion of how your message comes across, how strong your brand voice is and how consistent your messaging is across your site.
Feedback on whether your copy engages your reader’s emotions (which is key to them being able to make the decision to buy).
My thoughts on whether you’ve nailed writing in your ideal client’s language, so they feel seen, heard and understood when they land on your site.
My user experience of navigating through your site as a first-time visitor.
A 45 min Zoom call to talk through making the changes to your copy, plus a follow-up accountability call at the end of the week to celebrate you having made your changes.
Templates to help you write the main pages of your site.
A shared Google Doc for me to give you detailed feedback as you’re writing your web copy
Your Investment: £750
Convert to your own currency here.
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Any questions about whether this is right for you?
The Web Copy Review Process
Have an experienced copywriter, editor and messaging coach look at your whole online presence and tell you what's working and what's not in your copy at the moment.
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In a nutshell...
You send me links to your website (or a Google Doc with your new copy) and I'll send you video feedback, going through your site page by page and talking you through exactly what I think is hitting the right note and what to tweak or to rewrite.
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Feedback
I'll be looking for clarity and consistency, picking up on any gaps, pointing out where you may be missing an opportunity, spotting any little typos - and I'll also be looking for how you use storytelling in your copy at the moment, and where you could use stories more effectively.
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Beautiful Copy
I can save you from the problem we all, inevitably, have with appraising our own writing - you can't see the wood for the trees. But I can - and I can help you to make your particular corner of the forest as beautiful and appealing to your ideal clients as possible.