Along the way, these strategies will help you to get to know your customers and their problems better, grow your audience, increase your visibility and authority and create new relationships with your peers, leading to all kinds of new opportunities for you and your business beyond book sales.

Your author platform is the sum total of your authority and visibility. It’s not synonymous with your social media followers - they are simply one element that forms part of your overall platform.

Unconventional marketing advice: write a non-fiction book that is centered around connection, storytelling and belonging.

Balance short daily writing sessions with longer co-working sprints to get the most out of your writing.

So, you’re sold on the benefits of a Mastermind group. How then do you go about setting one up?

A mastermind, at its simplest, is a group of people who come together to meet regularly to support one another.

Solving the puzzle of creating consistency in your business.

If you definitely want to be in a Mastermind group and you don’t want to set it up yourself, how do you find one?

Growth doesn't come from knowing exactly what you're doing - we grow most during periods of uncertainty, discomfort and confusion.

The key is to make it so easy that you can't say no

If you want to write regularly, build in mini-rewards

5 top tips for writing compelling web copy

Your brand voice needs to be a conversation, not a monologue.

12 tips to help you start writing every day.

But WHY should you aim to write every day? Here’s why…

What if we let it be easy?

How to write a homepage for your website that makes prospective clients want to find out more about you and what you do.

Your About Page is your golden opportunity to get personal, so you can explain what makes you different.

3 ways to make sure your copy is crystal clear.

How exactly do you go about putting yourself in your customer’s shoes?