Writing so that you sound like yourself doesn’t always come easy. But there IS a straightforward trick that should help…

Flip selling on its head - instead think about things from the buyer’s perspective.

If you’re going to sell your services online, you’ll need to build the know, like, trust factor - and then you’ll need an effective sales page…

Learn how to write copy that engages your ideal client - no manipulation needed.

This tip makes it easy to go back and strengthen your sales page, or any other piece of persuasive writing.

You might be surprised by how big a difference very small tweaks to your web copy can make.

You may have heard of the copywriting “rule of one” - here’s how it can help you write better copy, more easily.

Brand storytelling is the best route out from generic, cookie-cutter copy.

How can your marketing bring out the values you share with your ideal clients? Brand storytelling might just have the answer.

What makes masterminds different?

In some ways we're more connected than we've ever been, and yet so many of us feel lonely and isolated.

Productizing your services is a great way for businesses such as copywriters or web designers to grow their business, and scale without going down the route of online courses.

Finding the sweet spot between meeting the needs of your ideal client and expressing your own talents and purpose is how you find the niche that works for you.

Our brains are wired to avoid pain and seek pleasure, so go with that! Make writing as pleasurable as possible. Create opening rituals and root into your big picture vision for what doing this writing will achieve for you in the long-term.

Positioning is often overlooked, but is THE make or break element of your marketing. Get it right and everything else (particularly lead gen, sales and retention) will fall into place. Get it wrong, and you’ll be struggling to make anything else work.

No more fake urgency or scarcity or pushing for the sale, instead you can focus on creating connection and resonance with your readers, demonstrate that you understand their issues, showcase your own secret sauce or USP and express the real value of your work

What's always been true about you?⁠ How is it expressed in your day to day life now?⁠

Clarity around your messaging is fundamental for all thriving businesses.

A step by step guide for coaches, creatives and other service-based business owners

Here are twelve kinds of story you can tell that will give potential clients a sense of who you are, what you do, your values and motivation and what makes you different - and all without bragging.