Values based marketing made simple
What’s a great but often underused way to help your audience identify more strongly with your business? It’s something that will make your marketing so much more relatable…
It’s demonstrating the values you and your ideal client share.
But how exactly do you do that? It’s not particularly engaging or meaningful to simply list out your brand’s values, if you just leave it at that.
But what IS engaging and memorable is to tell a story that exemplifies those values in action. This might be a time when you turned away a potential client for ethical reasons, or a time when you stood up for what you believed in, even when it would have been much easier to stay quiet.
To do this, you set the scene briefly, then tell us what happened, then tell us the takeaway. This format is simple and adaptable, to allow you to tell a satisfying story in a few sentences. To make it a bit more vivid, bring in one or two sensory details (what you could hear, smell or feel).
And there you have it - you’ve connected with your audience on a deeper level, demonstrated how you live out your values and given them a really good reason to choose to work with YOU rather than anyone else in your niche. (You can get more ideas about telling stories to build your personal brand here).
Ideally, you want your business values to link directly to your bigger mission, so that potential clients can feel that they’re getting on board with a whole mission when they work with you.
So, for instance, in my About page, I tell a story about how I came to realise the importance of the values of self-expression and connection, and how that connects to my work with business-owners now. Then I go on to talk about my mission, to be part of creating a new economy of thriving small business owners, which illustrates how my values play into my bigger purpose.
In this way, clients can see that my values, my bigger why and my actions are all aligned - just through me telling a couple of stories.
Work with me 1:1 to infuse your values into your brand messaging and web copy - find out more here.