Website Audit
Make sure your site works as hard as you do.
Your website is your stake in the ground, your business’s home on the internet. It should be selling for you while you sleep.
Get a professional audit of your site by an experienced copywriter and designer for just £100.
Get an expert’s eyes on your website.
People have different reasons for wanting a new set of eyes on their site, but here are some common ones:
You’re not sure if your navigation and customer journey are as effective as they could be.
You want to improve the conversion rate of your offers
You want more people to subscribe to your newsletter
You're happy with your overall copy and brand voice, but you want to check for consistency in tone and to make sure each element of your site is as engaging as possible.
You're contemplating a rebrand and want to know what to keep from your existing site.
You're experimenting with a new audience and want to be sure you're finding the right tone that really resonates with them.
You're raising your rates and want to make sure your site is as polished and professional as possible.
How do you know if an Audit is right for you?
Here are some of the reasons you might want to sign up:
Either you built and/or wrote your own site or it’s 6+months since a designer built it for you.
You want to find out what small tweaks an experienced copywriter and designer could make to your site to take it from good to great.
You want some fresh ideas for specific messaging and copy for each of the main pages of your site.
You'd like feedback on the user experience of navigating around your site, with tips to help it flow better.
You're intrigued by the idea of using more stories in your copy but not sure where or how to start.
You need your site to draw in the people you most want to work with. If instead potential clients are getting distracted by one of the 20 other tabs they have open and drifting away, you know it's time to tweak or rewrite.
I can help
As an experienced copywriter, messaging coach and designer, I won’t just tell you the symptoms of what might not be working on your website.
Instead, you get a diagnosis of what’s behind any problems I uncover, plus a prescription for how to make it better.
Here's what using the right messaging, design and copy can do for your business
Help you connect with potential clients and customers on a deeper level, making your business instantly memorable.
Create a smooth and effective user experience on your site.
Deliver on your business goals.
Showcase what differentiates you from your competitors.
Save you from awkward and pointless sales calls or free consultations with people who are a bad fit for you.
Terri Connellan | Writer & Coach
“I appreciate the encouragement and positive feedback and the tips for edits and change all made perfect sense.”
Olwen Wilson | Writer & Creative Facilitator
“Your feedback was very helpful and you got right to the part that I was wondering about...”
What do you get?
A live call (or screenshare video if you prefer) talking you through your site’s pros and cons, so you’ll know what works and what needs tweaking.
Discussion of how your message comes across, how strong your brand voice is and how consistent your messaging is across your site.
Feedback on whether your copy engages your reader’s emotions (which is key to them being able to make the decision to buy).
My thoughts on whether you’ve nailed writing in your ideal client’s language, so they feel seen, heard and understood when they land on your site.
My user experience of navigating through your site as a first-time visitor.
A prioritised list of recommended changes to make your site more effective
Follow-up email support for 7 days post-call
Your Investment: £100
Convert to your own currency here.
“It was a pleasure to work with Sophy. Work with her to develop your website. She does this so well and so much more besides.”
- Katherine Wall | Facilitator & Mentor
If this sounds good, here’s how it works…
Hit the ‘book now’ button below.
You’ll fill out a short questionnaire about what you want to get out of this process, book a time that works for you, and pay.
On our Zoom call you’ll get detailed feedback from me on my user experience of your site’s navigation and flow and the effectiveness of your messaging and copy. We’ll focus on 3 main pages (usually Home, About and a Services or Sales page).
You’ll get a recording of the call plus a prioritised list of my recommended changes.
You also get 7 days of follow up support via email.
Good Questions:
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I design exclusively on Squarespace, but can review your site on any platform, since the same issues are present with design and copy regardless of whether you’re on Wordpress, Wix, Kajabi, Showit or Shopify.
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Yes! I build Squarespace websites — and if you wanted me to build you a new site, you would get a credit for your audit fee towards the cost of your new site build.
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No - I’ll be taking you through the user experience of navigating your site and talking about the effectiveness of your messaging and copy, so there’s no need fo me to go into the backend of your site to do that.
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This call can be rescheduled up to 24 hours in advance. After that, if you can't make the call time, I'll send you a screenshare video instead with my feedback. If that's actually your preferred choice, you can indicate that when booking.