Articles (mostly) on writing, publishing, author platform development & more…
Street team marketing for authors
Your street team is a group of fans of your work who commit to actively promoting your book.
How do you create your own street team? Read on to find out.
An unexpected marketing superpower: connection & belonging
Unconventional marketing advice: write a non-fiction book that is centered around connection, storytelling and belonging.
How to set up your own mastermind group
So, you’re sold on the benefits of a Mastermind group. How then do you go about setting one up?
How does a mastermind work?
A mastermind, at its simplest, is a group of people who come together to meet regularly to support one another.
The benefits of being consistent - and how joining a mastermind can help
Solving the puzzle of creating consistency in your business.
How to find a mastermind group
If you definitely want to be in a Mastermind group and you don’t want to set it up yourself, how do you find one?
The most surprising strategy for business growth
Growth doesn't come from knowing exactly what you're doing - we grow most during periods of uncertainty, discomfort and confusion.
Make writing so easy that you can't fail
The key is to make it so easy that you can't say no
Build your habit by building in rewards
If you want to write regularly, build in mini-rewards
What works to sharpen your web copy: 5 easy-to-implement tips
5 top tips for writing compelling web copy
How to build a regular writing practice - 12 simple tips
12 tips to help you start writing every day.
The Invitation: How to write a good Home Page
How to write a homepage for your website that makes prospective clients want to find out more about you and what you do.
How to write a great About Me page
Your About Page is your golden opportunity to get personal, so you can explain what makes you different.
Voice of Customer Research - your secret weapon
How exactly do you go about putting yourself in your customer’s shoes?
How to write copy that sounds like you
Writing so that you sound like yourself doesn’t always come easy. But there IS a straightforward trick that should help…
Forget sales psychology and focus on the psychology of buyers
Flip selling on its head - instead think about things from the buyer’s perspective.